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Woodsman SERENE

Harris Home Fires decided to grow its presence on the market and was looking at designing a new product for their new product range.

inFact provided support by carrying out user insights and extensive market research to find a gap in the market that would make Harris Home Fires stand out from their competitors.

Industrial design and clever usability improvement features were created for the new wood burner - SERENE, while Harris Home Fires was focusing on optimising burning efficiency and reduction of clearances requirements.

The system has undergone several design iterations and is now being manufactured in large numbers for the NZ market. A new generation of ULEB has been achieved.

A new super-efficient wood burner design for warm and stylish inner city living

Woodsman SERENE

by Harris Home Fires
Woodsman SERENE

Designed with your needs in mind, the Serene is easy to light, safe and easy to clean and has built-in storage to improve safety and reduce clutter.

Harris Home Fires

The Project

The project team works side-by-side with the client to ensure product functionality, marketability and usability are resolved through proof of concept prototypes. These are tested and refined to ensure all aspects of the solution are understood, key risks are identified and project goals are achieved.


inFact used its experience in user insights and market research to identify a gap in the NZ market that wasn’t addressed by any competitor. Most of the offerings in NZ were really traditional and didn’t integrate easily with modern interior designs, which other international competitors offer at a higher price point.

The shift, for Harris Home Fires, was to offer its customers a burner that looks more like a modern appliance, that is easy and safe to use while being emissions efficient.

Several design iterations were prototyped, reviewed, and tested. Choice of colour options and features were part of inFact’s contribution.


Harris Home Fires approached inFact to collaborate with their design and marketing team on the design and development of a new cleaner burner for the NZ market, which would require smaller clearances and lower emissions.

inFact carried out user insights, amongst independent retailers and customers, to identify requirements and needs that would give Harris Home Fires market advantage. From this and global market research, inFact identified a bigger gap in the market than for burners with smaller clearances.


The new Woodsman SERENE, wood burner, has passed the last test validation for ULEB rating with success and is now in production. The market is responding well to this new product.

Harris Home Fires not only passed the planned test validation for lower clearances and low emissions but achieved a new generation of ULEB for inner-city living.

Capabilities used on this project

Customer Insights

Product Design

Marketing Collateral

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