Quatro is the Nike running shoe of gumboots
The inFact team collected insights from farmers around the country and learned that comfort was not well served by the gumboot business. They then set about creating a gumboot that farmers would love to wear - all day.
After product launch, retailers selling traditional gumboots at $85.00 a pair were faced with a supply shortage of Quatro boots, despite their $175.00 price tag.
The Quatro has become a major product line for Skellerup and still sells well both domestically and internationally. Winner of the Best Design Award in 2009.
Skellerup’s objective was to incorporate the latest developments in materials and footwear technology to create New Zealand’s first high-performance agribusiness gumboot.
inFact was engaged on the project to create an aesthetic form that expressed and met the expectations of the Skellerup brand and the physical performance requirements of the boot.
inFact undertook a design research study to establish the brand positioning of Skellerup and their competitors.
This research verified the direction of the design process - the aesthetic design needed to be a balance between strong customer preference for a highly functional and durable product, and the need to convey flexible comfort and advanced features.
Within a few weeks of launch, Quatro boot sales had exceeded available supply. The Quatro gumboot has achieved strong differentiation in the market by focusing on a deep understanding of customer needs, and has successfully enhanced the value of the Skellerup brand in the minds of the modern rural professional.