Foot Traffic Counter

by PiP IoT Limited

PiP IoT Limited Logo

detect and count proximal  footfall in near real time through  or past your assets or locations to  improve targeting, servicing or safety of customers, staff or  other personnel.

PeopleSense.™ by PiP IoT Limited

PiP PeopleSense.™ devices installed at entry points to public amenities such as parks, toilets and retail stores count foot traffic through the facility and enable remote monitoring of utilisation levels.  These facilities can then be scheduled for servicing based on utilisation levels.

Creating a small format, long-life, ruggedised device that could literally be installed anywhere indoors or out required the InFact team rethink how technology could be designed to fit with the specific needs of the many stakeholders in the IOT end- to-end system.  Making it easy to use by simply sticking PeopleSense to the wall, a magnet to activate and then a click on the link to see the dashboard display and the data coming through.

PeopleSense Installation Shopping Malls
PeopleSense Installation Park


PiP IoT supply IoT devices to customers around the world.  They needed a ruggedised product that was easy to deploy and low-cost that could be installed anywhere and start counting people. 

The challenge for the design team was understanding a complex set of requirements from a wide group of stakeholders in the end-to-end IOT system of things. 


inFact worked through a process to identify a number of possible sensors, LPWAN radios, mechanical enclosure technologies and manufacturing and assembly approaches that would deliver on the physical product requirements. 


The team also began building the architecture for a device data packet that could transport not only measurement information from the sensors but also provide diagnostic information about the health of the device.


The outcome of the project is a unique, ruggedised, long-life battery powered people counter that can sit discretely in a public walkway or cycleway and in near real-time provide facility managers with the information required to optimise their operations and maintenance schedules.

Subsequent use cases have arisen where with a simple change to firmware settings the device can become a security alarm alerting operations as to unexpected activity in an area.  

Now things make sense.